[This is likely the original Jays factory at 40th St. & Princeton Ave., c. late 1940s]. He had profit sharing plans for his employees and free daily lunches, and the factory itself was a regular stop for local school field trips (the kids all got free lunches, too). sausage - chopped beef The brand name survives under the ownership of Snyder’s of Hanover, and remains easy to find in any local grocery. At the time my mother in law was married to him for many years. Each retailer has a pricing policy that can be found on that retailer's page. By 1938, he’d formed a new partnership with a salesman from Kraft Foods, George Johnson, creating the Special Foods Co. Purely a distributor, the firm sold a wide assortment of edibles (including Rival brand dog food). served with one: french fries, potato salad, bar-b-q beans, cole slaw or chips beef - ham - turkey - pork - rib meat. Jay's Bar-B-Q has been serving Baton Rouge the best Bar-B-Q for over 63 years. Thank you very much. He worked for Jays for 50 years. He was also apparently a lifeguard alongside future Tarzan screen star Johnny Weismuller, and a sparring partner of both heavyweight contender Buddy Baer and a young entertainer named Bob Hope. Jays Barbecue Flavored Potato Chips Brand: Jays. He got himself a new truck, loaded it with various chips, pretzels, and other goodies, and hit the pavement making sales. The following spring, tragically, Leonard Japp III died of a heart attack at just 40, improbably leaving the company founder—now 96—as the last living Leonard Japp. © 2020 by Andrew Clayman. 3.7 out of 5 stars 15 ratings | 4 answered questions Available from these sellers. From our humble beginnings in a remodeled hot dog stand, Jay's has always been a family run business. LAY'S® has potato chips for any occasion—Classic, Baked, Lightly Salted, Kettle Cooked, Poppables, Simply, Stax, Wavy—and more flavors than you can imagine. Jays potato chips are a staple of Chicagoland since the 1920s. So every Lay's® potato chip is perfectly crispy … Related Products. Route 11 has a long list of fun flavors like sweet potato chips and a habanero-BBQ blend called Mama Zuma's Revenge. I used to eat them all the time in the 70’s. If you had to pick the worst possible time in American history for a fellow named Leonard Japp to start a company under his own last name, you might be inclined to go with 1941; the year the Japanese attack on Pearl Harbor instantly turned the J-word into the one-syllable ethnic slur du jour. I, Jack M. Williams, his son, also worked for Jays in Kalamazoo MI and South Holland IL. Jays is with Jannette Martinez and 2 others. The Japp family was more concerned with defending their Midwestern turf, and they held off challengers successfully for decades. So, in a ridiculous game of chicken, they agreed to make simultaneous bids to buy one another out—winner take all. Here, Leonard kept a close eye on his crunchy empire, transforming a humble family business into the undisputed chip king of the Chicagoland market. The chips themselves were being produced by state-of-the-art machines and a small army of workers at the sprawling Jays plant on 99th Street and Cottage Grove, opened in the mid 1950s. In October of 1999, Leonard Japp, Jr. died of an aneurysm at the age of 67. Don't be surprised if you CAN'T STOP EATING 'EM! [Jays employee Jack C. Williams, circa 1960s]. I didn’t know anything about potato chips.”, “We wrote our bids out on a piece of paper and agreed the higher one would win,”, “I wanted to bid $120,000, but my wife said that if we wanted to keep the company, we should bid $150,000. I worked hard. Judy Moisan Bokhart. Jays Foods Inc., est. This 5 Pack 1.25 oz Bags of Bbq chips makes an easy choice for all of your cravings. People always ask about him. Since 1927, Jays products have been a Chicago hometown favorite. 5 - 1.25oz tasty Bags. snack - one of 2006 potato chips and 482 barbecue snacks reviewed by Taquitos.net's snackers (reviewed November 2003). During the war years, a lot of Chicago food companies were starting to cannibalize one another to pool resources. I’ll never forget putting the dish into the oven, turning on the gas, going for the match, lighting the oven and poof! Your email address will not be published. “I was probably the meanest kid in town, as well as the poorest. Jays. 10 - 1.25oz tasty Bags. Fresh Groceries at great prices from all your favorite stores - in as fast as 1 hour! Made only in Chicago ! Her name was Janice Japp. Illustration by Kate Bingaman-Burt. Thank you for sharing in our story over the years! It took a couple of weeks, but we started putting tags on plain bags with the Jays name on it.”, And that, folks, is the origin story of the beloved Jays brand. It all starts with farm-grown potatoes, cooked and seasoned to perfection. Kettle Brand Backyard Barbecue Potato Chips, Simple Truth Organic Barbecue Potato Chips, Funyuns Flamin' Hot Onion Flavored Rings Snacks, Chips Ahoy! Jays Barbecue Potato Chips - 10oz. Pretty soon, they started asking for potato chips. Operating in several Midwestern states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets. Pretty soon, they started asking for potato chips. Tomato and onion are the lead dancers by a wide margin, distancing this variety from other barbecue flavors. When I read about it today in Ocean Robbin’s blog, I searched and found this site in the hopes of getting a copy of the ORIGINAL recipe. In any case, by 1929, the Japp & Gavora Food Co. (which is generally cited today as the starting point of Jays Foods Inc.) had become a self-made success story, expanding from one food truck to fifteen. It was my favorite birthday meal (I was born in 1951) and my children loved it, too. $8.64$8.64 ($0.69/Ounce) FREE Shipping. Ingredients. Whether you need a quick bite to get you through your day or you want to add a delicious crunch to your next party, enjoy the bold flavor of Jays Barbecue Potato Chips. After some lost years roaming the earth, boxing all comers, and presumably teaching Shirley Temple how to dance, Leonard Japp re-emerged in the mid 1930s, ready to take another shot at the snack game. The website offers an online store. This is a museum that researches Chicago companies of the past. Thanks so very much! SKU: 9643. Then we add the spicy sweetness of BBQ sauce. Who knows? Jays was famous for many of its ad campaigns created under the “Mad Men-era” account guy, Jim J. J.  Jim convinced the brand to do some very funny and famous radio ads in the 1980s-90s with Dick Orkin’s radio ranch (the famous comedic duo of Dick & Bert, with a staff of funny people including Tom Posten and Dodie Goodman).” –Carol, 2018, “Growing up in chicago in the 60’s, Jays made the best potato chips available in chicago, no others even came close. Please click on each retailer to see that retailer's price for this product. ‘Jays’ was available. It was a tough life, but we made out.”, “so we decided to buy an old broken down truck for five dollars down to sell pretzels, nuts, cigarettes, what they needed for sandwiches. Page 1 of 1 Start over Page 1 of 1 . Jays Barbecue Potato Chips have been my absolute favorite brand and flavor of chips since I was a kid. It’s not only NOT a person’s name, it’s not even a fun reference to anything Chicagoie. Jays Foods, Inc. is an American manufacturer of snack products including potato chips, popcorn and pretzels.Jays Foods was founded in 1927 in Chicago, Illinois and is currently a subsidiary of Snyder's of Hanover. Chips, Herr's, Pareve Snacks2go, Inc. is a local Chicagoland kosher snacks distributor! When we turned over the bids, George had bid $145,000.”, “Eugenia had great compassion for women who cooked for large families,”, “She listened to their concerns and comments and always looked for new ways to stretch the food dollar.”, “The story about mr. Japp picking up coal along the railroad tracks to keep the family house warm and the other odd jobs is very representative of his Generations ability and willingness to busted huh to get whatever they need and not just expect things nor want a trophy for breathing like today’s generation could you even imagine chip or anybody coming out with a company that even inferred or inadvertently hurt somebody’s touchy feelings oh my god there be lawyers coming out of the sky and parachutes great company great product great man. Maybe if they used a tin instead of a bag? Cheese comes in many forms: wheel, block, even popcorn. He launched the “Mrs. There are 150 calories in 1 serving, 16 chips (1 oz) of Jays Barbecue Potato Chips. By 2004, the company was re-sold, and by ’07, it was bankrupt, leading to the closure of the Chicago plant after 50 years in operation. The TV ad you show here won many creative awards, including a National Clio (at the time, I was too young to know how important an achievement that was.). This bag of BBQ-flavored chips makes an easy choice for everyone's salty cravings. In 1927, Leonard Japp and his buddy George Gavora started their first food business, largely designed to cater to Chicago’s growing speakeasy underground and its rogue’s gallery of gangsters and flappers, all in need of smokes and something to nosh on. Jay's Bar-B-Q, Baton Rouge: See 12 unbiased reviews of Jay's Bar-B-Q, rated 3.5 of 5 on Tripadvisor and ranked #704 of 997 restaurants in Baton Rouge. It was like being Chicago royalty. 1927. It was a tough life, but we made out.”. Jays Foods, L.L.C. Japp’s” brand of potato chip not in ’41, but in 1940, giving it ample time to establish a wide manufacturing base, grocer distribution, and local recognition BEFORE the war came to Hawaii. Eugenia died in 1983, and three years later, with sales still strong, Leonard Japp—now 81—decided the time was right to finally sell the family business. In 1944, Leonard Japp and George Johnson were still doing fairly well, but surveying the landscape, they decided there wasn’t enough room in Special Foods for the two of them. For over 75 years, Chicagoans have voraciously chomped away on handfuls of Jays Potato Chips—sharing in the communal assumption that some guy named Jay must have invented the salty snack for them back in the proverbial day. Then, like so many other businesses born in the late ’20s bubble, the stock market crash put them back at square one. Jay's Foods was a US Snack Food Company from the Chicago area. It’s basically just a word that (a) started with the letter J, (b) sounded like the already established “Lay’s” brand name, and (c) was “available.”, [An early 1940s Jays ad on a building touts the chips as being “Always Fresh, Crisp & Tasty!”]. I took care of Leonard Sr. For many years I was his driver and his right hand man. Perhaps the best part about these chips is the "free fry viewings" that chip fanatics can attend at the factory. “We had our money in the Casper State Bank. When Jays returned to the Japps, there were now three generations of the family helping to run the show. 5 out of 5 stars with 2 reviews. Did it really go down like that? When they went broke, everyone went broke with them.”. But they didn't stop there. Bear in mind, this was an 80 year-old man describing events from 40 years in the past. This 10 Pack 1.25 oz Bags of Bbq chips makes an easy choice for all of your cravings. Did you used to make onion and garlic potato chips and sell them in a single serve bag?i think you did and they were the best. These crispy, crunchy chips are perfect for barbecues or fun in the sun. Only 10 left in stock - order soon. If you give it a closer look, however, the familiar Jays logo—with its conspicuous lack of an apostrophe—raises some questions. Japp’s”) would have to be abandoned, and a new name would be needed lickety split. They used to elevate one end of the semi-trailer so the potatoes would empty out. Jays Ridges Open Pit BBQ These chips apply seasoning by the bucketful. According to legend, it was Capone himself who’d come back from a trip to Saratoga Springs, New York—birthplace of the potato chip—and personally requested that Japp bring more of the salty delights to Chicago. Jays Food, Inc. seemed in good hands for the 21st century. Is is possible to share it with me? Created with WordPress. I was in his home in Oak Brook IL. Sure wish I could find a pic of the semi’s being unloaded. 4.6 out of 5 stars 44. “We wanted ‘Jax,’” Japp said, “but it was taken by a brewing company. “Jays: Undefeated and Still Champion of Chicagoland Market”, “Jays Founder Japp Wasn’t Always in the Chips”. Museum Artifact: Jays Potato Chip Tin, 1950s, Made By: Jays Foods, Inc., 825 E. 99th Street, Chicago, IL [Pullman]. Over time, though, with potato chips again emerging as their best cash cow, Japp and Johnson decided they’d had enough of buying their goods from other manufacturers, and bought themselves an $18,000 automatic potato chip making machine. Jays Barbeque Potato Chips - 10 Oz. was my grandfather. Anyone else remember seeing that? Even for a perfectionist, though, ambition had its limits. Delicious Jay's Potato Chips Customers who viewed this item also viewed. “We got into that wrangle with the Japanese and the grocers started calling us immediately, asking us to get those chips out of their stores,” an elderly Mr. Japp recalled to the Chicago Tribune in 1985. This shopping feature will continue to load items when the Enter key is pressed. Boy, I learned my lesson! Jay's Foods was acquired by Snyder's of Hanover in December 2007. We carry every major team in every major sport including your Washington Redskins, NFL, MLB, NBA, NHL, NASCAR, NCAA and many other exciting categories. Guy’s claims its signature flavor is “the first BBQ potato chip ever invented.” Get Guy’s chips while you still can through the company’s online shop. Visit CalorieKing to see calorie count and nutrient data for all portion sizes. Washington State Cougars: Planet Sports Team carries all your favorite Washington State Cougars products. He died there. Jays Barbecue Chips (1.25 oz) $0.45 – $24.00 There was an inevitable Al Capone connection, too, of course. 11. After the company tanked in the next eight years under the unfocused ownership of Borden Inc., however, the Japp family stepped in and bought back the business in 1994—with manufacturing still chugging along at the 99th Street plant; the familiar smell of chips lingering in the air around Cottage Grove Heights. Brand names included Jays Potato Chips, O-KE-DOKE popcorns, Krunchers! Would you be able to tell me if he was. Not sure if this is true or misinformation. Depending on your sources and the enthusiasm of the storyteller, Japp supposedly spent time as a boilermaker, a bridge builder, a bouncer, a cemetery plot salesman, and a “steeplejack”—a guy who spends his days scaling clock towers and church spires, Batman-style, doing repair work. Made with summer bbq’s and warm days in mind, Jay’s Open Pitt BBQ Flavored Potato Chips add a crispy, flavorful crunch to your lunch and a bold bite to your day. “Eugenia had great compassion for women who cooked for large families,” Leonard Japp told the Tribune in 1996. In truth, though, poor Leonard managed to time things up even worse than that. Made only in Chicago ! We accept Visa, Mastercard, Discover and American Express. [Jays sponsored basketball schedule for St. Joseph the Worker Catholic School in Wheeling, IL, 1971], [Like Cracker Jack, Jays sometimes gave away collectibles in its bags], [Jays TV ad from 1987, when it was under the ownership of Borden, Inc.], “Jays: Undefeated and Still Champion of Chicagoland Market” – Chipper, 1974, “Potato Chip King: Man of the People” – Chicago Tribune, August 26, 2000, “Jays Founder Japp Wasn’t Always in the Chips” – Chicago Tribune, Nov. 25, 1985, “Leonard Japp,Sr. I worked hard. the store brands tasted horrible and I told my mom to only buy jays.” –Frank, 2017, I’d heard that my grandfather, Harry G. Moisan, was a part owner of Jays potato chips at one point early on. The Brands still exist. “She listened to their concerns and comments and always looked for new ways to stretch the food dollar.”. The price for this product is set by the individual retailers and varies among them. It seems when you’re poor, you have to fight twice as hard to prove yourself. It is also the second largest salty snack foods company in America. Made By: Jays Foods, Inc., 825 E. 99th Street, Chicago, IL [Pullman] For over 75 years, Chicagoans have voraciously chomped away on handfuls of Jays Potato Chips—sharing in the communal assumption that some guy named Jay must have invented the salty snack for them back in the proverbial day. For as much as Jays emulated Lay’s in its marketing, it was never going to compete with them on the national stage. $3.89. Save my name, email, and website in this browser for the next time I comment. Their rich BBQ flavo... View Details. Whether you need a quick bite to get you through your day or you want to add a delicious crunch to your next party, enjoy the bold flavor of Jays Barbecue Potato Chips. As a teenager, Leonard hitched a ride on a train bound for Chicago, looking for the next buck. His dream of a company with his own name on it (or I suppose his wife Eugenia’s name, since he called it “Mrs. Required fields are marked *. “I wanted to bid $120,000, but my wife said that if we wanted to keep the company, we should bid $150,000. Chips, Pareve. Your story is very accurate. Potato Chips, and a line of Hot Stuff snacks. [Former Jays Foods factory at 825 E. 99th Street]. We specialize in serving-size snack bags, great for packing lunches, portion control, or as an on-the-go snack. Since 1927, Jays products have been a … In an interview with a trade pub called Chipper Snacker in 1974, Japp said of his youthful days in Minnesota, “I was probably the meanest kid in town, as well as the poorest. Washington Redskins: Planet Sports Team carries all your favorite Washington Redskins products. After beating the odds and finding success as a Chicago snack merchant during the Depression, Japp had hit an unexpected snag in the road at the age of 35. As to whether the chips taste the same—nostalgia seems to be a formula consistently difficult to replicate. Whether you need a quick bite to get you through your day or you want to add a delicious crunch to your lunch bag, enjoy the bold flavor of Jays BBQ Chips. This bag of BBQ-flavored chips makes an easy choice for everyone's salty cravings. fast and free shipping ! “If you worked here for a year or more, Mr. Japp knew you by your first name,” a former employee named Al Keetan once told the Tribune. Since 1927, Jays products have been a Chicago hometown favorite. Turns out, there isn’t a “Jay.” Never was a Jay. It burned my bangs, eyebrows, eyelashes and there was a distinct smell of burning hair in the air, but no real harm was done. The company went into bankruptcy protection in October 2007. Originally called Japp’s, the brand changed its name during World War II. Leonard, now in his 90s, was still going strong; his son Leonard Jr. was the new CEO; and grandson Leonard III was soon to become company president. They meet every expectation I could have! “George and I knew about the speaks,” Leonard told the Tribune, “so we decided to buy an old broken down truck for five dollars down to sell pretzels, nuts, cigarettes, what they needed for sandwiches. From early on, the blue and white Jays potato chip tin—like the one in our collection—was a common sight in grocery stores and kitchen cabinets, changing little in design from the ‘40s into the ‘50s and ‘60s. Likely heartbroken, Leonard Sr. breathed his last in August of 2000. Don't be surprised if you CAN'T STOP EATING 'EM! We carry every major team in every major sport including your Washington State Cougars, NFL, MLB, NBA, NHL, NASCAR, NCAA and many other exciting categories. The slogan on the tin—“A Better Chip for the Better Trade”—was at least a step up from Jays’ other primary tagline: “Can’t Stop Eatin’ ‘Em” (another lazy ripoff of the Lay’s brand and its’ “Bet You Can’t Eat Just One”). Now owned by Snyder Lance, a Pennsylvania-based company, the brand maintains a presence in the midwest. We are not Jays Foods. Enjoy at a picnic, in a packed lunch, or at home. Your email address will not be published. Most Popular. Why did you stop making them? Legacy has a long list of fun flavors like sweet potato chips a Original. The `` FREE fry viewings '' that chip fanatics can attend at the time my mother in was. In 1951 ) and my children loved it, too 1927, Jays products have been a … Jays chips! The meanest kid in town, as well as the poorest Chicago area machine in operation C.. It a closer look, however, the familiar Jays logo—with its conspicuous lack of an at... Absolute favorite brand and flavor of chips since I was born in 1951 ) and my children it... 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